“How do you move customers from indifference about your brand to an engaged purchasing experience? John Todor provides us with straightforward and powerful answers that are simple to grasp and easy to put into action. Addicted Customers ins’t about simple brand affinity. It’s a handbook for how to get customers hooked on your company’s product.”
Ron Tonini, CEO
Picture Marketing, Inc.
Addicted Customers spells out:
Key factors that keep customers from being loyal and compel them to buy on price and convenience.
What mindshare really means, and how it leads to increased customer desire, commitment and advocacy.
The emotional and psychological principles that underlie compelling customer experiences.
Examples of business tactics used by successful companies that are applying these principles and reaping the benefits.
Does your company have the principles and strategies that lead to customers like these?
The Book
Desire your offering
Are not focused on price
Seek advice on big issues
Forgive snafus
Consumption increases desire
Value your relationship
Become advocates
Have high lifetime value
