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Excerpt

Endorsements

“The Psychology of the Customer Experience,” invited article summarizing Addicted Customers. To appear in the November issue of the UK publication Customer Management.

“Today’s Customers: What They Value and How They Make Decisions.” Thought leadership presentation based on Addicted Customers to be presented at AARM’s Future of Marketing Summit, Toronto, November 14, 2006.

Addicted Customers book signing, IBM Information On Demand conference, Anaheim, CA, October 18, 2006

“Customer Trust and Loyalty,” article based on Addicted Customers published by Market Day (www.market-day.net) and www.PoolOnline.com (UK), October 6, 2006.

“Get Your Customer’s “Addicted.” Review of Addicted Customers in CRMLowdown.com, October 4, 2006.

“Customer Experience Management Get a Psychological Foundation.” eMediaWire.com, September 27, 2006.

“New Blog on the Psychology of the Customer Experience.” www.OnCusotmers.com, eMediaWire.com, September 18, 2006.

“The Split Buying Personality of Customers.” White paper based on Addicted Customers, www.customerequity.org, August 15, 2006.

“The Art of the Customer Experience.”
Interview published in IT Business Edge (www.itbusinessedge.com), June 23, 2006.
“Addicted Customers should be required reading in every marketing and employee training program. It provides valuable information and examples about the buyer-seller relationship. The customer or client relationship is of universal concern whether the product is tangible or intangible. John Todor clearly articulates what it takes for the customer to enter into a committed relationship. Moreover, he shows how businesses can make this happen.”

Kenneth Lersten, Ed.D.
Certified Financial Planner and Investment Consultant
A.G. Edwards
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