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Table of Contents

Related Topics

The Book

Excerpt

Endorsements

In The News

Forward by Robert T. Stacey

Preface

Acknowledgements

xi

xv

xvi

1

15

35

55

73

85

109

137

161

183

201

219

227

229

Ch. 1: What are Addicted Customers?

Ch. 2: Context, Customers and Opportunity

Ch. 3: The Changed and Challenged Customer

Ch. 4: Reaching a Comfort Zone

Ch. 5: The Anatomy of Desire

Ch. 6: Cultivating Addicted Customers

Ch. 7: Expanding the Experiential Envelope

Ch. 8: Trust and Customer Relationships

Ch. 9: Technological Singularity and Communicating

Ch. 10: Building Relationships, A Journey ...
Notes

Index

Resources

About the Author
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